Norman Osborn is a ruthless businessman, inventor, gifted chemist, the head/founder of OsCorp(or Osborn industries), and the father of Harry Osborn.. He coldly disapproves and neglets Harry for not getting offered the ESU lab internship that was given to his friend Peter Parker and lashes out at him in fury saying to man up to get what he wants. Bent on being the number one in weapons tech, Norman embezzled the designs ofAdrian Toomes' flight tech and later tipped off the crime boss Big Man to the TRI-CORP technology shipment. Osborn also becomes involved in the creation of the Sandman andRhino as part of a deal to create enemies for Spider-Man to fight. The Green Goblin first appears threatening to overthrow the Big Man in order to become the reigning crime boss in New York, following an argument between Norman and Hammerhead, in which Hammerhead threatened Norman with exposure for his involvement in the creation of super-villains. In this incarnation,the green goblin has similar objectives to his comic counterpart of Becoming the reigning crime boss in New York and killing Spider-Man. also,it is a long-term mystery as to who the Green Goblin really is; Harry or Norman. In the first season, Spider-Man initially suspects Norman when he spies the Goblin returning to the Osborn residence, but is shocked to find Harry wearing the suit following a fierce confrontation. Spider-Man and Norman Osborn conclude that Harry's theft and consumption of Gobulin Green, a highly addictive performance enhancer, resulted in Harry creating the Goblin persona to fight the Big Man. Spider-Man agrees to keep Harry's secret on the condition that the Goblin never reappears, Norman embarks on a tour to Europe with Harry so he can relax and forget about his addiction to the formula.
In the second season, the Green Goblin resurfaces as a crime lord in the background controlling later events in the second season. He manipulates Hammerhead into arranging a conference between the leaders of the three major criminal factions: Tombstone, Silvio Manfredi and Doctor Octopus. The conference ends with Spider-Man taking all three into custody, and only Tombstone, now exposed to the world as a criminal, makes bail. Now the reigning crime boss in New York, the Green Goblin makes it his objective to kill Spider-Man, first through the creation of Molten Man, and then by trapping Spider-Man in the Vault, a prison intended for most of Spider-Man's many enemies. In the season two finale, Spider-Man finally learns the truth of the Green Goblin's identity: Norman Osborn was behind the mask all along, and framed Harry for his crimes to avoid prison. He then has Chameleon pose as Osborn to stay ahead of Spider-Man for a week and to him Spider-Man guessing and set him up for a trap and to fall. Following a grueling battle across the city, Norman is believed to have been killed when Spider-Man damages his glider and sends him crashing into a stash of pumpkin bombs. However, Osborn is shown to have survived, leaving the country under a false identity.
The Green Goblin favors making jokes, though more psychotic than Spider-Man's own. Like many of his previous incarnations, The Green Goblin was always well-prepared for combat, usually rigging his surroundings with hidden pumpkin grenades and automatic grenade launchers. Goblin adopted a Halloween-themed appearance, dressing in a goblin costume (that is apparently based on the original appearance of the Green Goblin, with the addition of a pumpkin symbol on his stomach.) and rides on a bat-shaped "Goblin Glider" equipped with many deadly weapons, including razor-bats, electric gloves, knockout gas, Gob webs, and his signature Pumpkin Bombs to terrorize New York City and to kill Spider-Man.